Do Soccer Fans Care About Vin Diesel?
In the digital media industry, search engine optimization is very important. If people are better able to find your content when searching search engines, the better your content, and by extension your organization, is going to perform. You are still going to get laid off when your company pivots to video, but still.
There is a tool online that lets you see what questions folks are searching for based on keywords you can specify. As a soccer website, we, obviously, plugged in "soccer" to see what would happen.