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In the digital media industry, search engine optimization is very important. If people are better able to find your content when searching search engines, the better your content, and by extension your organization, is going to perform. You are still going to get laid off when your company pivots to video, but still.
There is a tool online that lets you see what questions folks are searching for based on keywords you can specify. As a soccer website, we, obviously, plugged in "soccer" to see what would happen.
What happened was a lot of people are searching for obvious things and a lot more are searching for nonsense. For example, one of the most-searched soccer questions is "soccer who is vin."
Clearly they're referencing someone named "Vin". The obvious person here would be Vin Diesel, one of the most-followed people in the world on social media and who has appeared in movies that happened to be soccer-adjacent.
Take xXx: The Return of Xander Cage:
"There are no more patriots, just rebels and tyrants" is an obvious commentary on Zlatan Ibrahimovic's brief spell at Barcelona and his relationship with Pep Guardiola. Vin, you cheeky boy.
Xander Cage dropping former NFL tight end Tony Gonzalez out of an airplane is a subtle weigh-in on the soccer vs. football debate. I am sure of it.
Oh, and there's Neymar. Hey Neymar. Did Neymar's scene in xXx: Return of Xander Cage portend his exit from Barcelona? Is the man he hit in the face with a napkin holder a stand-in for Josep Maria Bartomeu? It's hard to say.
Or what about The Fate of the Furious?
Yes, that is Dwayne "The Rock" Johnson performing the "Haka" with his daughter's youth soccer team. Vin Diesel does not appear in this scene, but he played a big part in Fate of the Furious, and the Fast and the Furious franchise in general!
Based on the question results and the evidence outlined above, I would say that some soccer fans probably care about Vin Diesel.
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