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Adidas have just launched their 2015 football boot line-up, and as you’d expect from a multi-billion dollar sportswear behemoth, they’ve gone balls-out on the ad campaign. Corralling together four of their highest profile athletes – James Rodriguez, Karim Benzema, Gareth Bale and Luis Suarez – the German purveyors of stripiness have cranked out an advert with more glitz, swagger and unashamed cockiness than a night on the town with a Cristal-addled P. Diddy:
Indeed #therewillbehaters. Problem is, if you were going to select a quartet of soccer players to promote a bad-boy, street-smart image of we-don’t-give-a-f*ck arrogance, would you really choose these four? Suarez (eminently hateable, but apparently quite nice) and Benzema (alleged hooker fetish) we’ll give you, but James Rodriguez? He's married, has a young daughter and looks like the adorable sort that prospective mothers-in-laws across the globe would dotingly bake cookies for. And as for Gareth Bale’s “I’m never going to change the way I celebrate” schtick, of course he’s not going to change it: he went to a considerable amount of effort to trademark the sodding thing. Besides, he’s making a heart with his fingers, not doing this:
So come on Adidas, pull your socks up. If you really want to go all edgy and street, why not focus on someone truly badass, like this guy.
Or have we just fallen for their hashtag?
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