Cristiano Ronaldo has a new pair of boots coming out, and, consequently, Nike and Ronaldo are really ramping up the advertising campaign. The Nike Mercurial Superfly was supposedly inspired by Ronaldo's home island in Portugal, Madeira, as this video shows.
What troubles us is the phrase "these boots have goals." We don't know what it means. It could mean any number of things.
Is it "these boots have goals," like, these boots have goals for the future, plans, hopes, dreams, desires? Squad goals? Short-term goals? Long-term goals? Do the boots want to become doctors when they grow up? Or is that the goal their Mom has for them?
Or could it be "these boots have goals," like these boots score goals? This one seems more likely given the context, the product, and the fact that Cristiano Ronaldo is a goal-scoring machine. But you'd think the good folks at Nike would have corrected Ronaldo's English here. "These boots have goals" could be "these boots score goals" or "these boots get goals."
We just decided they left it deliberately ambiguous. Very Joycian of Nike to do that.
Here's another advert, which features Cristiano Ronaldo turning into the human embodiment of a volcano. As far as footballers are concerned, the human embodiment of a volcano is probably Carlos Tevez or Hulk (at least according to a game of word-association we just played with our coworkers. We have a psychology degree so it's cool), but the graphics were pretty cool.
Cristiano Ronaldo stars in a new Nike advert for their new Mercurial Superfly boots https://t.co/qkv1Ll3mHD https://t.co/yBD0uj697d
— 101 Great Goals (@101greatgoals) October 27, 2015
(H/T 101greatgoals)
Contact The18 Staff Writer Sam Klomhaus at Klomhaus@The18.com or follow him on Twitter @SamKlomhaus
