Photos

Hopefully this isn’t earth-shattering news for you, but Euro 2020 has been delayed by a year due to the pandemic. But the show — from a merchandising standpoint — must go on. Adidas can’t hide all this gear inside a bushel basket for the next 12 months.

As the official supplier for the European Championship, the German sportswear giant has been slowly unveiling its campaign over the last year. We got our first major idea of the company’s theme back in November with the unveiling of the “UNIFORIA” ball. 

WARNING: Classic Football Shirts is really fun to browse but you will go broke. 

Before Puma decided that when it came to Per Mertesacker’s body, nothing should be left to the imagination, jerseys were essentially built for quarantine. Forsaking the modern urban fit for that of a parachute, these were shirts that you could grow into for years and years and years — perfect for the figure you’ve achieved over the last two months.  

Back in early February, Nike unveiled new jerseys for South Korea as the Taegeuk Warriors looked forward to World Cup qualifying matches against Turkmenistan, Sri Lanka, Lebanon and North Korea. All of those games have since been postponed, but Nike’s jaw-dropping approach continues with the unveiling of the Mercurial “South Korea” cleats.