Barcelona Sign Second-Largest Shirt Sponsorship Deal Ever
Barcelona have signed a new shirt sponsorship deal with Rakuten, an electronic commerce and Internet company based in Tokyo. The deal will pay Barca almost $60 million per year for four years, with the option of a one-year extension and even more money should certain bonus criteria be met.
Barcelona’s current deal with Qatar Airways, a partnership which began back in 2011, currently nets them around $35 million per year, but the Catalan side are now set to nearly double that yearly income with Rakuten as the primary sponsor.