Business

We all know how heated the debate about Lionel Messi being the GOAT gets. And that hot-headed discussion will probably be rekindled again after a new sponsorship agreement announced by PSG.

The French team will partner with sneakers marketplace GOAT for the next three years — in a deal worth $55 million — allowing them to stamp their logo on the sleeve of PSG's 2022-23 jersey. 

In other words, Messi, the GOAT for many, soon will carry the word GOAT on his left arm. 

If he stays at PSG, of course.

Gen Z, Gen Z, blah, blah, blah, Gen Z. Marketing and audience industries are obsessed with Gen Z. Everybody is trying to capture its attention, and soccer is not a stranger in the game. Gen Zers were one of the excuses used by the greedy men behind the infamous Super League, and I'm pretty sure they are also the reason behind the latest LaLiga idea: streaming the next Real Sociedad vs. Real Betis match through TikTok.

There's a new streaming service in town. Its name is ViX and claims to bring "the world's largest offering of Spanish-language entertainment, news and sports content." And with sports, obviously, there's a lot of soccer implied. What games and leagues are on ViX? Here we are to answer the question.