Arsenal has found a new sponsor for the upcoming season after the Gunners announced a partnership between themselves and drink company Prime Hydration on social media.
Prime is a collaborative effort between American content creator Logan Paul and British YouTuber turned music artist KSI. The pair created Prime Hydration in early 2022 and its meteoric rise includes a recent NASCAR sponsorship. Arsenal is the next brand to partner with the famous internet duo, and for KSI, it's “a childhood dream.”
— Arsenal (@Arsenal) July 28, 2022
PRIME X ARSENALThis is honestly one of the greatest days of my life. A childhood dream. To be able to sponsor Arsenal with Prime and have it at the stadium for everyone to drink including the players!!! Feeling good about Arsenal this season too so I’m gassed @Arsenal pic.twitter.com/EpRg6hnDdT
— ksi (@KSI) July 28, 2022
KSI, famously an Arsenal fan, has never shied away from showing love to his beloved Gunners, and this new partnership is certainly a dream come true.
This caught me massively by surprise haha, absolutely crazy. but this is very smart marketing. Unbelievable dream and opportunity for KSI too https://t.co/xML8dHII9j— Matt (@mattjafc) July 28, 2022
As part of the deal, Prime becomes the official hydration partner of Arsenal, and both fans and players will be able to enjoy the drink at the Emirates Stadium this season. This is a massive win for the North London club as they branch out into traditionally unfamiliar advertising territory. The drink brand is extremely popular among younger demographics and this partnership will certainly do well to establish that connection between the club and its younger fans.