Brazil's Atlético Mineiro has got it figured out: Let the people who actually care about your club decide how it looks on the pitch. For the second year in a row, Atlético Mineiro has used a fan-based jersey design contest to decide its shirt.
For the second year in a row, Atlético Mineiro has smashed it.
Here's a reminder of last year's piece, which won our prestigious The18 d'Or for Jersey of the Year.
This year's number is literally art. The winning design was submitted by Will Rios, a Brazilian comic book artist, illustrator and Atléticano.
We need more Le Coq Sportif in the world as well.