Three years ago, Beats by Dre won the advertising battle at the World Cup without even sponsoring the event. With the likes of Neymar, Chicharito, Cesc Fabregas and Luis Suarez all rocking the headphones, FIFA was forced to ban the noise canceling contraptions to protect the event’s official audio sponsor, Sony.
Even still, Beats by Dre’s “The Game Before The Game” advert was probably the best spot at the World Cup.
Celtic has a lot to be proud of, most notably a 64-match domestic unbeaten streak that’s left the rest of Scotland with absolutely nothing to do. But in Champions League play, the Bhoys have gotten a little taste of their own medicine. While the Scottish Premiership bows down to the might of Celtic, Ligue 1 and the Bundesliga must similarly contend with Hoops’ UCL group stage opponents Paris Saint-Germain and Bayern Munich.