How Nike lost Messi to Adidas over a dumb oversight and a few hundred dollars worth of tracksuits
Nike lost Messi in 2006 in an effort to save themselves a couple hundred bucks. Along with him, they ended up losing billions in potential revenue. This is the story of how one of the most iconic partnerships in sports between Lionel Messi and Adidas came to be – and how close we were to seeing both Messi and Ronaldo as ambassadors for Nike.