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Arsenal has found a new sponsor for the upcoming season after the Gunners announced a partnership between themselves and drink company Prime Hydration on social media.

Prime is a collaborative effort between American content creator Logan Paul and British YouTuber turned music artist KSI. The pair created Prime Hydration in early 2022 and its meteoric rise includes a recent NASCAR sponsorship. Arsenal is the next brand to partner with the famous internet duo, and for KSI, it's “a childhood dream.”

It looks increasingly likely that the NFL's Chicago Bears will leave Soldier Field for a new stadium in Arlington Park, but that hasn't stopped the city and Mayor Lori Lightfoot from unveiling plans for a massive renovation to the 98-year-old facility and the 57-acre Museum Campus it sits on (home to the Shed Aquarium and Field Museum).

Oh, Canada. Soccer has never looked so promising up north. Both the women's and men's teams have qualified for the World Cup and boast promising young stars like Julia Grosso and Alphonso Davies. Popularity is skyrocketing for a sport which is widely considered to be the fastest growing in Canada. With growth at an all-time high, this is a crucial time for Canada Soccer.

It seems to happen every time the U.S. women’s national team plays in a major tournament. Fans flock to stores online and in person seeking USWNT merch. Almost without fail, Nike, the U.S. Soccer Federation and other outlets quickly run out of stock, never learning from past mistakes to properly prepare for spikes in demand.

No more.

The USWNT Players Association launched its own line of USWNT merch on Thursday, taking full advantage of bargaining for their name, image and likeness rights in 2017. 

After telling Manchester United that the Europa League is a special form of hell reserved for the worst kinds of sinners and that he no longer wants to play at Old Trafford, Cristiano Ronaldo's escape plan has been left in tatters with Chelsea, Bayern Munich and

Two days before the 50-year anniversary of Title IX, the KC Current of the NWSL unveiled one of the most inspiring investments in professional women’s sports in America. The $18 million KC Current training facility opened on Tuesday is the first such complex built specifically for an NWSL team. It’s incredible, and the players couldn’t believe their eyes.

For the majority of its history, Palermo FC has bounced between the top two divisions in Italy and has given many great stars their big break. After a financial meltdown, demotion and subsequent rebirth, the club now finds itself back in the second division and, potentially, under new ownership.

Look what it means to the most historic side in southern Italy - Palermo.

Once in Serie A, expelled to Serie D due to financial issues + formed new phoenix club. Now back up to Serie B from Serie C.

Major League Soccer is going all in with Apple TV. The two entities announced an agreement worth a reported $2.5 billion, but no one can figure out if the MLS Apple TV deal is a good thing for soccer in the U.S.

The current MLS TV deal with ESPN, Fox and Univision expires at the end of the 2022 season. Previously, ESPN+ has been the streaming home of MLS matches. Starting in 2023, every match will be streamed exclusively on Apple TV.