Adidas Teases New Manchester United Kit On Vine

Last year, Manchester United and Adidas made waves when they announced a world-record kit deal, valued at a reported $1.3 billion over 10 years – $128 million per year to be precise. This came after a 13-year stretch with Nike as Manchester United's kit sponsor. That deal was worth an estimated $40 million per year, pittance compared to the new 10-year contract with Adidas.

So, what does $128 million per year buy Adidas in terms of brand visibility?

This morning, Adidas offered their first tease of the new kits in this Vine:

Now, to be fair, it's not entirely accurate to call this video the "first tease" of the new Adidas kits for Man United. Earlier this month – in either a brilliant grassroots marketing maneuver or boneheaded retail mistake – a fan spotted the new Manchester United kit from Adidas on the shelf in a Dick's Sporting Goods in the United States:

Oops. (Photo: Reddit)

Either way, Manchester United will "officially" reveal the new Adidas kits in their season opener versus Tottenham Hotspur on Saturday, August 8th. In case you just can't wait that long, here's a closer glimpse of what you're likely to see:

A closer view of the leaked kit from Adidas. (Photo: Reddit)

This isn't the first time sports-giant Adidas has been the kit sponsor of Manchester United. They previously were the world-famous club's sponsor between 1980 and 1992. For a look at a gallery of historic kit designs that Adidas produced for Manchester United, click "Next" below: