Pete Burridge

President And CEO

There is deep and rich history. There is infinite nuance and subtlety. There is pure physicality and raw aggression. And of course, there is grace. Soccer is that rare combination of elements that results in beauty.

I love sport. I admire and respect greatly the struggle, the dedication, the hard labor, the will to compete that results in excellence. And, ultimately, watching unfold what makes the difference between winning and losing. It is the human spirit revealed. With soccer, all of what sport has to offer is wrapped in a culture and spirit and passion that is unique. So, what I love most about soccer is the whole. At The18 I’m energized by the opportunity to put forth our version of the whole for the consumption, joy, disagreement, debate and fun of our fans, followers and customers.