Competing in a space that is dominated by Nike and Adidas is no easy feat, but Puma's new Future 18 boots just might break the mold.
The new design lets you choose whatever lace pattern best accommodates the shape of your foot. The picture above showcases how creative you can be to get that Cinderella fit. The official colors have yet to be released but we'd expect them to be just as wild as their past colorways.
The FUTURE is coming. #PUMAFuture @AntoGriezmann #NewLevels pic.twitter.com/zqD1aJR8SX
— PUMA Football (@pumafootball) November 15, 2017
Real recognizes real. @aguerosergiokun #NewLevels pic.twitter.com/lxjKpsVpJz
— PUMA Football (@pumafootball) November 5, 2017
Judging by their Twitter, Antoine Griezmann and Sergio "Kun" Aguero will be the poster children for these new boots. Not too shabby.