Adidas Euro 2020 Cleats Launch, Showing Us What Could Have Been
Hopefully this isn’t earth-shattering news for you, but Euro 2020 has been delayed by a year due to the pandemic. But the show — from a merchandising standpoint — must go on. Adidas can’t hide all this gear inside a bushel basket for the next 12 months.
As the official supplier for the European Championship, the German sportswear giant has been slowly unveiling its campaign over the last year. We got our first major idea of the company’s theme back in November with the unveiling of the “UNIFORIA” ball.