The18 World Cup Kit Championship: Round Of 16
The 2014 FIFA World Cup in Brazil is less than a week away, but you don't have to wait. The18 brings you the results of the Round of 16 in our "2014 World Cup Kit Championship."
The 2014 FIFA World Cup in Brazil is less than a week away, but you don't have to wait. The18 brings you the results of the Round of 16 in our "2014 World Cup Kit Championship."
It's almost World Cup tournament time, and we here at The18 decided to start things early with our first-ever The18.com World Cup Kit Championship.
Each week, The18's Mike Smith takes a look at how football is portrayed and covered in the media and popular culture. This week, we review the podcast "Men In Blazers."
Taken together, Adidas and Nike are the big dogs in the $5B soccer kit market, owning up to 80% of certain product categories. The nearly simultaneous introduction in 2014 by these giants of new boots with “knit” technology puts the two companies head-to-head once again heading into this World Cup.