Business

Pulisic's new signature PUMA boots pay homage to his own tattoos

After paying homage to the Stars and Stripes with his first signature PUMA collection last year, Christian Pulisic is back at it again with another "CP" pack themed around Captain America's second greatest love — his own tattoos.

The pièce de résistance of Pulisic's second PUMA collection is the latest signature version of the ULTRA ULTIMATE boots. 

Ivan Toney won't like this: Gambling sponsorships banned by English Premier League

The English Premier League and its clubs have announced they will not allow gambling sponsorships on the front of matchday kits following the culmination of the 2025-26 season. This decision comes as the UK aims to tighten its laws on betting and attempts to promote the use of gambling in a safer, more responsible way. 

Rumors of slow subscription growth for MLS Season Pass make sense, but Apple won't care (yet)

If the most sensational rumors are to be believed, Apple is looking for a quick exit from its 10-year, $2.5 billion deal with MLS while the league prepares for an NASL kind of collapse into oblivion. 

The Athletic previously detailed an opt-out clause in the contract predicated on Apple obtaining a certain number of subscribers within a set timeframe, but it's impossible to speculate from the outside since Apple hasn't released any viewership statistics through six matchweeks.  

¿Qué significa el nuevo acuerdo de patrocinio exclusivo de Nike con la Liga MX Femenil?

Como una "alianza histórica". Así definió la Liga MX Femenil su acuerdo de patrocinio exclusivo con Nike, el cual será válido a partir del próximo torneo Apertura 2023.

El vínculo no es el primero que Nike firma con una liga femenina y en ese contexto pone a la Liga MX Femenil a la par con la NWSL de Estados Unidos y la WSL de Inglaterra.

¿Qué implica el acuerdo Nike Liga MX Femenil?

El patrocinio de la marca estadounidense es un compromiso para apoyar el desarrollo de una competencia que cumple seis años en 2023.

Qatar's Al Thani submits new $6 billion bid for Manchester United

Sheikh Jassim bin Hamad Al Thani has submitted a new bid to buy Manchester United which is believed to be worth around $6.12 billion, Sky Sports News reported on Saturday.

Sheikh Jassim, a son of Qatar’s former prime minister, launched the bid in February. A spokesperson representing Sheikh Jassim said at the time that the bid was completely debt free, via Sheikh Jassim's Nine Two Foundation.

Manchester United did not immediately respond to a Reuters request for comment.

LAFC and Bayern Munich announce player development partnership

Despite only beginning the club's sixth season in Major League Soccer, LAFC have already begun tapping into the hot bed of talent in Southern California with exciting homegrown players like Erik Dueñas, Christian Torres, Nathan Ordaz and Tony Leone all on the roster.

Utah Royals FC will return to NWSL in 2024 after getting new group of investors

The Utah Royals are returning to the National Women's Soccer League in 2024 with a group of new investors.

The Royals were in the NWSL from 2018-20 before folding and relocating to Kansas City in December 2020 after former owner Dell Loy Hansen was ousted following reports of racist behavior and a toxic culture with the Royals and MLS club Real Salt Lake.

Messi's latest signature cleats are a celebration of life in your mid-30s

He's been wearing them on the pitch for over a week now, but the new Lionel Messi cleats 2023 have finally dropped with adidas giving the World Cup winner his latest signatures — the X Speedportal Messi.1 "L10NEL M35SI" boots.

Who says you can't embrace the age of 35, when 40 is suddenly on the horizon and there's no turning back? Not Messi. He's giving us a bit of playfulness in "Solar Orange/Silver Metallic/Core Black." Adidas is probably supposed to be marketing at teens and 20-somethings, but they said screw it, let's do something for everyone in their mid-30s.

UNOZERO adds gorgeous Turf and Futsal to its boots offering — we've got an exclusive discount

The noise is unrelenting. From the moment we wake until our day's complete, we're exposed to around 4,000 to 10,000 ads that enter our consciousness and demand consideration. The market around the game of soccer is no different, where footwear brands promise innovations that can make you stronger, faster and more powerful than you'd ever imagined — only to declare them obsolete just months later as the newest product is rolled out. We get swept away by technological "advances" and spend hundreds of dollars wrapping our feet in unforgiving synthetic plastic.

MLS expansion fee enters the stratosphere — who can afford it?

Major League Soccer's ambition of being a true player in the world's club game by the 2026 World Cup is slowly being realized. 

The league's 28th season kicks off Saturday with a new team (St. Louis City SC), a new 10-year partnership with Apple TV (worth $250M per season) that's available in over 100 countries and Tuesday's announcement of a three-year extension with Audi that pays a multimillion-dollar fee annually.

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