Adidas

FC Köln and Scotland drop outrageously good anniversary kits

When an anniversary kit is done right, there's always something stunning about the perfect balance of football heritage with modern technology. We've started 2023 with two perfect examples of this theory.  

On Monday, Feb. 13, FC Köln celebrated their 75th anniversary after being founded back in 1948. To commemorate the occasion, the Billy Goats got a special edition shirt by Hummel that they wore on Sunday during a 3-0 Bundesliga victory over Eintracht Frankfurt.

The new adidas Predator Accuracy is an instant icon of the modern game

When it comes to providing can't-miss spectacles, no sport on Earth comes close to matching the riches of soccer's offerings. The holy cathedrals that house the game are cauldrons of noise and passion, serving as places of worship on match nights with an electricity that seeps into your soul and remains there long after the final whistle. On these intoxicating evenings, the floodlights illuminate the senses, calling forth the modern masters to write their own pages in the game's history.

Is this the best looking World Cup ball of all time?

Adidas has unveiled its ball to be used at this year’s Women’s World Cup, and my goodness, it's a winner. Based on the template from last year’s Al Rihla, this year’s edition is called OCEAUNZ and is technically identical to its predecessor. 

adidas X Jamaica partnership quickly leads to the most anticipated jersey of 2023

Maybe you missed it since the news appeared on New Year's Day, but the Jamaica Football Federation recently announced a partnership with adidas to "not only celebrate Jamaican football but also Jamaican style and culture."

We're expecting jersey, training wear and lifestyle clothing drops soon with the new kits reportedly coming by the end of January. It's a busy summer for Jamaica with the Reggae Girlz competing in their second straight FIFA Women's World Cup and the Reggae Boyz attempting to claim the Concacaf Gold Cup for the first time.

New year, new adidas Predator Precision boots

Although adidas won the sportswear World Cup with Argentina and Lionel Messi lifting the trophy, the company isn't taking any time off. On Monday, adidas launched the first strike of the 2023 boot war by dropping the Predator Precision Archive.

Throwing it back to the iconic Precision cleats of 2000, the latest releases have an all-new color way (white, black and "Team Shock Pink") and the classic fold-over tongue secured with Velcro. The Three Stripes are looking classy. 

TIL: The World Cup soccer ball needs to be charged before games

Technology has taken the reins in the soccer world. The VAR system is the clearest example of the takeover, but it's not the only one. Al Rihla, the soccer ball created by adidas for the 2022 World Cup, incorporates chips and sensors that are revolutionizing the game. 

And it also brings a new reality: soccer balls that need to be plugged in before a game.

Adidas releases the ‘Messiverse’ in new short-film

It's World Cup commercial season, and we're here for it.

After Nike released the "Footballverse," a commercial that had the memorable versions of players like Ronaldo Nazário, Ronaldinho and Cristiano Ronaldo face off against eachother, adidas has followed by releasing a love letter short-film to Argentine fans around the world.

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