UnoZero

The noise is unrelenting. From the moment we wake until our day's complete, we're exposed to around 4,000 to 10,000 ads that enter our consciousness and demand consideration. The market around the game of soccer is no different, where footwear brands promise innovations that can make you stronger, faster and more powerful than you'd ever imagined — only to declare them obsolete just months later as the newest product is rolled out. We get swept away by technological "advances" and spend hundreds of dollars wrapping our feet in unforgiving synthetic plastic.

When UNOZERO launched in 2019, founder and director Sam Garzon was largely testing the waters around his own need for a soccer-centric brand that celebrated classic beauty and quality without sacrificing modern design techniques.